Boosting Business Performance

More Tips on Creating Attention-Grabbing Movie Messages

Today we’ll continue our theme of boosting online visibility by creating low-cost video for educational and marketing purposes.
My last newsletter discussed several ways to produce inexpensive video using a variety of recording devices and/or software.
Today’s installment covers several video and slide-sharing venues where you can upload [...]

It’s Time to Focus on the Production Details!

My last newsletter focused on various ideas for creating simple marketing and educational videos to use in promoting your business products or professional services. These videos can help you communicate your offerings in a creative and compelling way.
This approach can dramatically boost your expert status in [...]

Let Your Creativity Flow!
The fall season is upon us, which means it’s time to finish tweaking and start unveiling our latest and greatest marketing campaigns!
During the summer, many of us were busy inventing new approaches and projects while employers, clients, and customers were on holiday or vacation. Autumn signals [...]

Another Look at Our Fascinating Eccentricities
Today’s issue provides a sequel to my recent newsletter on consumer behavior, which I thought deserved an encore performance! There’s much more to this fascinating topic that we can use to our greatest advantage when trying to anticipate how our peers, colleagues, customers, or [...]

Ideas for Probing Your Prospects’ Psyches
Today’s issue focuses on the psychology of our audiences, including their buying behaviors. When thinking about your clients, customers, constituents, or prospects:

Do you have a general, one-size-fits-all idea of what makes them tick, or a much deeper insight into what goes through their minds when they’re dealing with a [...]

Build Your Expert Status — Online or Offline

Today’s social media-driven world is ablaze with strategies for helping people develop some sort of expert status in a domain of their choosing. Why is having “expert status” so important?
It’s because many people are losing their ability to focus their attention for any length of time. This [...]

Are You Picking the Low-Hanging Fruit?
I’m always captivated by the way the seasons suggest various inspirations to ponder in the coming weeks and months. So, what exactly does the transition to spring suggest to me?
Our pear trees are in early bloom, and that evokes images of harvesting the fruit in the fall. When I think [...]

How Big Is Your Bowl?

Did you know that a goldfish can grow in proportion to the size of the container it lives in? Its dimensions are not limited to the size of the typical pet that you used to keep in a gallon aquarium. In fact, the greater the bowl, the grander the fish. [...]

Broadcasting Your Signal Far and Wide
Did you know that you’re a beacon for ideas, energy, and purpose that can have a profound or even transformative effect on others?
Many people underestimate the range of their influence, and don’t send clear, regular signals to their audiences or constituents. I’m not sure why that is, [...]

You’re an Expert in Something, So Let Everyone Know It!

 Open this sample newsletter publication in a new window

Get ready to tell the world what you can do! We all know that you’re an expert in something, right? There are people everywhere who truly need your sage advice. Can you write an article? Put [...]