Boosting Business Performance

More Tips on Creating Attention-Grabbing Movie Messages

Today we’ll continue our theme of boosting online visibility by creating low-cost video for educational and marketing purposes.
My last newsletter discussed several ways to produce inexpensive video using a variety of recording devices and/or software.
Today’s installment covers several video and slide-sharing venues where you can upload [...]

Influencing Cooperation Is This Season’s Hot Topic
Today, I’m continuing the discussion of behavior and the fascinating research on influence. You might recall from prior newsletters that Dr. Robert Cialdini has published many groundbreaking findings on this subject over the past few decades.
Many of these studies appeared in his original [...]

This newsletter issue focuses on using effective presentation design and persuasive story-telling to communicate compelling and convincing ideas to your colleagues, clients, customers, employers, personnel, and students.

Build Your Expert Status — Online or Offline

Today’s social media-driven world is ablaze with strategies for helping people develop some sort of expert status in a domain of their choosing. Why is having “expert status” so important?
It’s because many people are losing their ability to focus their attention for any length of time. This [...]

Start off This Year’s Meetings on the Right Foot
What are the consequences of holding ineffective meetings? Meetings held for the wrong reasons, that don’t involve the right participants, or that don’t use a disciplined meeting process can waste the time, resources, and funding of the business.
Not only do they have the potential to make [...]

It’s All in the Formula!
Have you ever noticed how much we love formulas — the recurring events that give us consistent, satisfying results time and time again?
While I’m watching my favorite home decorating shows, for example, I’m aware of how faithfully they repeat the same drill every time. I know precisely what’s coming up next [...]

Today’s newsletter completes a series of special editions on the design of slide presentations, which has spanned an entire year. This is the fourth and final look at this important topic.
This crucial skill set affects people in nearly every industry on most every continent of this planet, since so many people [...]

A Process for Creating a World-Class Production
Today’s newsletter carries forward the conversation from my previous newsletter with one more valuable angle on designing compelling slide presentations: your needs assessment. This important first step can make the difference between a world-class presentation with global impact and just another forgettable slide show.
Before you go to all [...]

Savvy Communication Matters More Today than Ever
Around the world today, the stakes have never been higher for business, technical, scientific, social, philanthropic, and academic endeavors. We’re all looking for better ways to inform our audiences and inspire them to act!
That’s why today’s theme continues the thread of an earlier newsletter edition on how [...]